BUCYRUS – The School-Based Enterprise at Bucyrus High School was among 360 school-based
enterprises in the United States achieving Gold Level Certification (or Gold Level Re-certification) this year
and will be recognized at DECA’s International Career Development Conference in Anaheim, California.
The students who worked on the certification were Celina Kelley, Brittany Purcell, Andrew Randolph and Jacob Meeks, with the assistance of their advisor Ashley Severt. The school-based enterprise at Bucyrus City Schools has operated for 2 years and is to be commended for this achievement.
A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods and services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in Marketing, Finance, Hospitality and Management.
Marketing educators and DECA advisors have utilized this effective educational tool for over four decades to provide their students with realistic and practical learning experiences that reinforce classroom instruction, enhance 21st Century skill development, and prepare students for college and careers.
“The students involved in this program have done a fantastic job running, operating and documenting their work in the School-based Enterprise,” said Severt. “This is a tremendous accomplishment, and I am incredibly proud of Celina, Brittany, Andrew and Jacob.”
DECA’s School-based Enterprise Certification Program was developed to provide recognition for
outstanding achievement by school-based enterprises and to motivate SBEs to strive for excellence and growth.
SBEs can be certified at three levels: Bronze, Silver or Gold. To apply for the certification, SBEs must submit
extensive documentation that demonstrates their adherence to various marketing and retail standards.
After the documentation is submitted, a review committee evaluates the documentation to determine which level of certification
has been achieved.
“Ms. Severt does a phenomenal job working with our students involved in the School-based Enterprise
program,” said Superintendent Kevin Kimmel. “This Gold recertification is a testament to the hard work and dedication of these four students and their advisor. Congratulations!”
Complete information about DECA’s School-based Enterprise Certification Program can be found at